Casey Callich is a writer & communicator.

Proven expertise in content strategy, copywriting, and digital communication

Highly motivated and creative professional with exceptional writing and editing skills and copywriting strength across a variety of channels ◘ History of generating short-form and longer-form content for a wide range of materials and platforms, including digital, print, and video ◘ Demonstrates impeccable attention to detail and a firm grasp of English grammar, composition, spelling, punctuation, and persuasion ◘ Currently writing a book about the color green.

Core Expertise

Professional Experience

Astraea Foundation (Remote/NYC) | February 2024 - Present
Communications Officer - Copywriter
Produce keystone content for astraeafoundation.org, including messaging on behalf of leadership and the executive team
Craft compelling email and social media content that effectively conveys brand messages, advances mission, and engages donors and target audiences
Create and curate engaging content, including written posts, graphics, and videos, to drive brand awareness, and promote mission
Created and implemented brand style guide, ensuring brand voice and tone are consistent across all market channels
Review and edit reports by independent researchers, conduct original philanthropic landscape research, and author annual report (2024)

Callich Creative (Remote/AR) | October 2022 - January 2024
Freelance Writing & Communications
Provided professional copywriting services to clients across various industries, including social advocacy and higher education
Developed creative and persuasive copy for email marketing campaigns, and ensured content was error-free.
Assisted clients with creative support, providing guidance on branding, messaging, and content strategy, increasing open rates and click-through rates
Managed multiple projects simultaneously, including compiling and writing the One Million Degrees annual report (2022, 2023)

Howard Brown Health (Chicago, IL) | May 2017 - September 2022
Associate Director of Communications 2021-2022,
Communications Manager 2018-2021, Communications Associate 2017-2018
Led the strategic planning and execution of comprehensive communication campaigns and updated content for howardbrown.org
Supervised a team of Communications Associate and Graphic Designers to enhance the delivery of high-quality work and the achievement of departmental goals
Oversaw email marketing initiatives, managing a subscriber base of 40,000+ and leveraging segmentation strategies for personalized and targeted communications
Grew social media following by 50% across multiple platforms for all three brands, resulting in improved brand awareness and audience engagement
Successfully completed the compilation and writing of three consecutive annual reports (2019, 2020, 2021) for Howard Brown Health, receiving positive feedback for the clarity, depth, and impact of the reports
Monitored social media trends, analyzed performance metrics, and implemented data-driven optimizations to improve reach, engagement, and conversion rates

PACO Collective (Chicago, IL) | April 2016 - April 2017
Copywriter
Developed and executed creative copywriting strategies for brand campaigns across various mediums, including print, TV, and web
Created scripts for TV and radio commercials, ensuring a compelling narrative, clear messaging, and effective storytelling within the given time constraints
Participated in brainstorming sessions and creative concept development, contributing innovative ideas and solutions to enhance campaign effectiveness

Education

• Bachelor’s Degree in English Language & Literature (Magna Cum Laude)
  University of Arkansas (Fayetteville, AR) | 2010

IT Skills

• Microsoft Suite (Excel, Word, PowerPoint), Google Suite, social media platforms, email, WordPress, HTML and CSS, Python, graphic design, and Adobe Creative Suite (Photoshop, InDesign, Illustrator)

Writing samples available upon request. You can reach me at 'CallichC' at gmail.com
Download resume as .pdf